Built on Shimano’s Boost Concept technology that brings brand new features into the freshwater space, the Shimano World Pop 69F Popper is unlike any other popper on the market. The World Pop features Shimano’s Flash Boost technology, which makes its way over from their Orca line of saltwater lures. Lures with Flash Boost constantly emit an enticing flash even on the pause thanks to a unique spring-loaded holo-foil system within the lure. Shimano’s Jet Boost spring loaded weight transfer system allows for up to 22% further casting, giving anglers the chance to cover more water in search of their target. These floating topwater lures feature a classic cupped face popper design, but have distinct ability to be fished with a walk-the-dog action with continuous rod twitches or create large pops with a sweep of the rod tip. With brilliant color patterns complimented by Shimano’s Scale Boost detailed holographic scale patterns, the World Pop 69F champions Boost Concept technology to draw aggressive strikes from trophy bass.