Utilizing a design that originates after the original Zoom W.E.C. E-Series Crankbait that was brought about by Zooms founder, Ed Chambers, the PH Custom Lures P1 Crankbaits deliver upon performance and craftsmanship that cant be replicated by those mass produced. Its large bulbous head and extremely buoyant design is fitted with an ultra-wide circuit board lip, making for a wickedly wide wobble and aggressive hunting action. With every contact with cover this bait erratically deflects off, making for a unique presentation that is hard to replicate cast after cast. Outfitted with high quality trebles and other terminal tackle, these baits are finished off with high quality custom airbrushed paint jobs to make for a serious performer. Fish this crankbait in the blistering cold to unbearably hot temperatures and get ready to have more success on the water.