With efforts to combine modern shape and the traditional action of balsa wood, the PH Custom Lures Herren 2.0 Squarebill Crankbaits are the next generation of squarebill crankbaits. Designed in collaboration of Elite Series angler Matt Herren and PH Customs, this Herren 2.0 dives a little deeper, casts a little further, and has a sleeker profile then other balsa squarebills. Its circuit board clip is slightly more elongated to achieve greater depth, yet remains resilient to hard use against wood, rock, and other structure where bass reside in and that this bait is meant to deflect off. The superior hunting action drives fish to strike, while razor sharp trebles and quality components to make sure they get hooked are locked in. Finishing off this bait is a highly detailed airbrushed paint job, giving that extra bit of added touch to capitalize on the water with.