The Fish Head Primal Buzz refines the classic buzzbait formula with several tweaks that make it a one-of-a-kind lure. The Primal Buzz ditches the long, clunky buzzbait profile for a more compact presentation that maximizes hook-up potential with a custom shaped wire and blade design. Fitted with Fish Head’s signature willow blade underspin, the Primal Buzz creates both a topwater surface splash and a more subtle subsurface flash and vibration that bass will find irresistible. Built around quality components including a Robust Mustad UltraPoint Hook and a custom BioFlex silicone skirt, the Primal Buzz is sure the make a splash with topwater enthusiasts everywhere.