Brought to you by the creator of some of the most revered swimbaits in the industry, the Bull Shad Swimbaits Slow Sinking Bull Herring is the perfect swimbait to match the hatch in a variety of conditions. Made by hand in Acworth Georgia by legendary guide and lure builder “Triton” Mike Bucca, the Bull Herring is the cousin of the extremely well known Bull Shad, and features the same durable construction and mesmerizing swimming action. This alternative to the Bull Shad features a slimmer, more streamlined baitfish profile to match that of forage species such as Herring, Alewives, Hitch, Yellow Perch, or small stocker Trout. The Bull Herring is constructed with premium resins for maximum durability, and include realistic scale texturing along with 3D eyes and a signature tail fin made from natural hair. Equipped with top-of-the-line hardware, the Bull Herring comes with Black Chrome Owner Treble Hooks and Owner Hyper Wire Split Rings. The hooks come attached to swiveling hook hangers that give the hooks an increased range of motion to help prevent your trophy catch from gaining leverage and dislodging the hooks.