Introducing features never before seen in freshwater crankbaits, the Shimano World Crank 73F Crankbait is one of those “must try” baits for any cranking enthusiast. The World Crank features Shimano’s Flash Boost technology, which makes its way over from their Orca line of saltwater lures. Lures with Flash Boost constantly emit an enticing flash even on the pause thanks to a unique spring-loaded holo-foil system within the lure. Shimano’s Jet Boost spring loaded weight transfer system allows for up to 22% further casting, giving anglers the chance to cover more water in search of their target. The large front lip creates an aggressive swimming action that reaches depths of 10 to 12 feet with a constant retrieve. When paused, the lure slowly rises with a wobble that activates the Flash Boost system to resemble the quivering action of a wounded baitfish. Brilliant color patterns complimented by Shimano’s Scale Boost detailed holographic scale patterns give the World Crank a lifelike detailing that will fool even the wariest of trophy bass.