The Fat Cow Fishing Jig Strips Fork Tail – Hot Bubblegum are scented with squid oil. These strips feature fork tails and bright coloring for strike simulating action. The flat design helps to keep your lure suspended in the strike zone longer. The design of these strips helps to decrease the sink rate of your lure as well. To use, simply attach your lure of choice and fish as you normally would. These scented strips are perfect for surfcasting bucktails, jigging, trolling tubes, and umbrella rigs. The container fits in your pork rind holder.