The LIVETARGET Rudd Swimbaits are the ultimate lifelike representation of a deep bodied baitfish like rudd, roach, or gizzard shad. This swimbait looks and swims like the real deal. LIVETARGET meticulously designs their baits to be anatomically accurate, including proper positioning of the dorsal and lateral fins, realistic 3D eyes, and a natural color scheme. The lure’s oscillating paddle tail is engineered to give the lure a species specific swimming action. The Rudd Swimbait comes pre-rigged and utilizes two extra strong double hooks that are each held against the swimbait’s body by a rare earth magnet. This keeps the hook points away from grass and other debris while the swimbait traverses through heavy cover areas to avoid hang ups. When a fish bites, the hooks break free from the magnets and its game on!